If wine is compatible with your personal health and lifestyle, then there's plenty of evidence that a glass a day can help keep the doctor away. And it seems more consumers than ever believe wine can be good for your health.
New research from Mintel looks into perceptions of the health benefits of antioxidant-rich red wine, noting that recent research even suggests that light wine consumption (one to two glasses per week) is no longer off limits for pregnant women. "This holiday season, consumers are sure to be lifting their glasses without guilt," said Mintel in a statement releasing its findings, "as Mintel research found that 85 percent of imbibers believe drinking wine in moderation can be good for your overall health."
The experts who developed the ingredients in Akea Essentials chose to include red wine and trans-resveratrol. Together those compounds deliver the longevity-promoting resveratrol found in 28 glasses of wine (based on the recommended two servings daily), without the alcohol found in wine.
More consumer-trend details from Mintel…
- A strong majority (87 percent) of wine drinkers believe red wine in moderation can be good for your heart, compared to the almost half (44 percent) who believe the same about white wine.
- Nearly three-quarters (74 percent) of wine drinkers agree with the statement that drinking wine in moderation is better for your health than drinking beer in moderation.
- Consumers are also more likely to drink wine during the holiday season. Sixty-six percent of wine drinkers say they frequently drink wine on holidays and special occasions at home, compared to 22 percent who say they frequently drink wine at bars and 18 percent who say they drink wine at restaurants without a meal.
“Wine, especially red wine, has always enjoyed a healthy halo due to the suggested benefits of antioxidants,” noted Garima Goel Lal, senior analyst at Mintel. “Consumer belief that wine can be good for your overall health boosts wine ratings compared to beer and spirits, and aligns with the consumer trend toward eating and drinking healthily."
“Wine consumption increases around the holidays, as does the average amount spent on a bottle,” adds Garima Goel Lal. “The average amount spent for a special occasion or holiday party is about $26.71 per bottle, but the spending drops by roughly $4 per bottle when wine consumers drink wine at a restaurant or nightclub.”
That daily glass or two of wine, healthful as it might be, might not compatible with everyone's lifestyle or personal health needs. (And we certainly don't recommend it when you'll be driving!) That's when the resveratrol in Essentials provides the daily health enhancement you need for your optimal health and longevity.
If red wine is right for you, then feel free to enjoy a glass or two during the holidays—and beyond! And remember to take your Essentials every day. Here's to your wellness!

